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Our story
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The Story Behind PC Podiatrist Formula®
Hi, I'm Paula Ceely, practising Podiatrist and founder of PC Podiatrist Formula®.
My career has been shaped by two passions: foot health and beauty.
After qualifying as a Podiatrist, I spent time working with the world-renowned beauty brand Bobbi Brown, where I developed a deep appreciation for quality ingredients, luxurious formulations and the rituals of self-care.
When I returned to Australia and continued my work as a Podiatrist, I noticed something surprising. While there were countless skincare products available for the face and body, there was very little dedicated to caring for our feet.
Day after day, patients would ask me for products that were effective, natural and enjoyable to use. I searched for them myself but couldn't find anything that met my standards.
So I created it.
PC Podiatrist Formula® was born from a desire to bring together clinical expertise and luxury skincare, creating products that care for feet and nails with the same attention we give the rest of our bodies.
Every formula is thoughtfully developed using natural ingredients, backed by years of podiatry experience and proudly made in Australia.
Because footcare shouldn't feel like a chore.
It should be a ritual.
A moment of self-care.
And an investment your future self will thank you for.
Love,
Paula xx
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